Course Description
Course: e-Commerce
Code: SKL302
Semester: A
Instructor: Charoula Ntelopoulou
Class-Website. https://eclass.uoa.gr/courses/ECON643/
Course outline
Technological changes have transformed "how", "when" and "how", people work and sell goods. It is important to understand the building blocks of e-business (eg market analysis, e-business infrastructure, e-procurement, e-marketing, supply chain management etc), how it is conducted and how it is managed through case studies, in order to understand the “transformation” of the economy to a “digital economy”.
Syllabus “e-Business”
- ΤΗΕΟRΥ
Chapter 1: Introduction to e-Business and e-commerce
Chapter 2: Market ananysis for e-commerce – case studies
Chapter 3: e-Business infrastructure
Chapter 4: e-Environment
Chapter 5: e-Business Strategy – case studies
Chapter 6: Supply chain Management
Chapter 7: e-procurement
Chapter 8: e-marketing
Chapter 9: Customer relationship management
- LABORATORIES
IT-laboratories of an asynchronous e-learning platform/software
Evaluation:
There will be 5 weekly essays and final exam.
Textbook for this course are:
- “E-Business & E-Commerce Management: Strategy, Implementation and Practice, Dave Chaffey
- “eCommerce” Turban Efraim,King David,,Lee Jae,Ting-Peng Liang, Turban Deborah